3.000 years of fashion just a few mouse clicks away? Or a visit to fashion museums in Japan and Italy straight from your sofa? It can be done, with the latest showpiece of the Google Cultural Institute.
In 2010 a Google employee comes up with a brilliant plan to make world’s cultural heritage accessible in the smallest detail to millions of internet users. The idea meets the company’s mission and values, and the Google Art Project is launched.
Meanwhile, the project has grown into a non-profit organization, the Google Cultural Institute with an online platform Google Arts & Culture. Museums and foundations from all over the world participated in the realization. The result: a massive database of art objects, paintings and artefacts.
The many fashion-related searches and the increasing popularity of fashion exhibitions inspired the institute to digitize 3.000 years of fashion. More than 180 fashion museums, schools and archives, such as the Victor and Albert Museum in London and the Royal Academy of Fine Arts in Antwerp, collaborated on We Wear Culture.
Herewith, the Google Cultural Institute wants to show that fashion is culture, and not just clothes we wear. Behind every garment there is a story, a team of people, and a designer who finds inspiration in art, music,…
From thousands of garments to virtual visits to fashion museums: for the fashion lover, student or designer this is a fantastic library where you can spend hours on. You get access to the conservation lab of the Metropolitan Museum of Art’s Costume Institute in New York, you learn how shoes and handbags are conserved and stored or how fabrics are dyed with natural pigments. And from your sofa you can pay a visit to the Kobe Fashion Museum in Japan. What can I say? I love it!